Approach South Ring is the large-scale conversion of Groningen's southern ring road. Major changes were necessary over a total length of 12 kilometers to accommodate the increasing traffic. It goes without saying that this is an intensive process with many consequences for stakeholders and commuters.
Good communication with stakeholders in this type of process is the key to success. Because: information and dialogue help to create support and prevent misunderstandings and conflicts. This contributes to a smooth process.
That is why we were asked to think along early in the process.
What was special about this process was that we were at the drawing board at a very early stage. With our tools we were able to develop different scenarios into realistic visualizations that accurately visualized the impact. This meant that the conversations always had the same starting points; there was no more noise about what the impact would entail. That was just visible.
In this process, we always kept short lines with our client, so that we were aware of every change. We then translated this right away. In the end, we were able to deliver a visualization that made the final plans available to everyone.
An example of this is the completed model and MapTable in June 2023. We have ensured that online and offline participation come together in Groningen thanks to the implementation of the MapTable and the model in the information center of Ring Zuid Groningen. This was commissioned by the project organization Aanpak Ring Zuid. The Imagineers took care of the successful delivery of the MapTable, an innovative tool that bridges the gap between interactive area participation and modern technology.
The MapTable provides the perfect connection between online and offline, allowing us to directly present the content of the Area Participation Platform. This includes not only textual information, but also photos of the actual performance. This allows us to generate detailed progress reports and actively involve all those involved and stakeholders in the developments surrounding the South Groningen Ring Approach project.
Results:
The visualization was integrated into the project website and linked to the content. Every resident or other interested party can now see exactly what will happen where and what it will look like with just a few clicks.
Click here to view the surroundings. Are you curious about what The Imagineers can do to create more support and acceptance among stakeholders for your project? Then take with us..
